Journal
Topic
Founder of TailorTell and StitchCore. Builds digital systems for bespoke houses, ateliers, and craft-led fashion brands — the operational platform a dozen studios run on, and the agency work that fits the way the trade actually…
Articles in this topic
2 articles
Studio Systems
How do you take a tailoring business online in 2026?
Going online is four separate jobs, not one website project. Here is what each one is, and the order they actually have to happen in.
Websites & Booking
What kind of website does a bespoke tailoring brand need in 2026?
Walk into any conversation about a new bespoke tailor's website and someone mentions Shopify within five minutes. The pattern is wrong for how bespoke clients actually decide — and most agencies don't notice.
Topics
Where the writing lives
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Studio Systems
01The operational side — how appointment-led studios run orders, customers, and production without an ecommerce playbook bolted on.
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Websites & Booking
01The website earns a conversation, not a cart. Writing on conversion design, booking flows, and the landing experience for appointment-led studios.
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