Services
The Visibility System
Four services. One system. Built for bespoke brands.
Search, websites, presence, and paid — each its own discipline, running as one system.
Be Found
Appear where your clients look.
What this covers
- Search engine visibility for the queries bespoke clients actually search
- AI search visibility on ChatGPT, Perplexity, Gemini, and Claude (GEO)
- Social search visibility on Instagram and Pinterest
- Local discovery and Google Business presence
How we do it
Every engagement starts with the Visibility Audit, which maps where the brand surfaces and where it leaks.
AI engines, social search, Google, and local discovery each have their own ranking logic — we work all of them.
Work is built around what the audit reveals, not against a template.
Search and AI surfaces shift constantly, so Be Found runs as ongoing presence, not a launch.
What you can expect
- Visibility for the searches your clients actually run
- Surfacing in AI engine recommendations for your category and market
- Visibility on Instagram and Pinterest search for brand-relevant queries
- Reduced ground lost to aggregators and generic directories
- Improved local discovery for clients searching by area
Convert
Turn attention into appointments.
What this covers
- Website strategy, design, and build for bespoke brands
- Fabric and collection presentation tuned to the brand’s operating model
- Booking and consultation flows for studios, trunk shows, or online ordering
- Measurement and client systems built native to the site, where the model needs them
- Returning-client infrastructure linking measurements, preferences, and order history
How we do it
Every bespoke brand sells differently — studio-led, trunk-show-led, hybrid, or online-first — and the architecture follows from that.
Every engagement starts with the Visibility Audit, which surfaces where the current site converts and where it leaks.
Bespoke systems — fabric, measurements, client profiles, booking — are designed for how studios actually run, not retrofitted from generic e-commerce.
What you can expect
- A website that reflects the craft and weight of the brand it represents
- A sales path shaped around how your clients actually decide
- Systems that handle bespoke specifics — fabric, measurements, fittings — built native to the site
- Returning clients carried by the infrastructure, not the staff
Build Presence
Stay visible between commissions.
What this covers
- Social search visibility on Instagram and Pinterest
- Content strategy and editorial direction for craft brands
- Content production from raw — photos, video, fabric stories, atelier moments
- Editorial planning aligned to the brand’s selling cycle
- Voice and tone development for trade-fluent communication
- Content systems built to last — designed for sustained presence, not project bursts
How we do it
Every engagement starts with the Visibility Audit, which maps how the brand surfaces in social search.
Content is written from inside the trade — real fabric vocabulary, real process knowledge — not generic luxury-brand voice.
The brand’s voice stays the brand’s. We produce from what they already have — atelier photos, fitting moments, fabric details — turned into content that reads as theirs.
Bespoke trust is built across process, experience, and craft — not just finished pieces.
What you can expect
- Surfacing on Instagram and Pinterest search for category-relevant queries
- Content that reads as the brand’s own, sustained over time
- A content system that runs at the brand’s rhythm not against a deadline
- Visible trust built across the long consideration cycle
Accelerate
Make paid spend earn its budget.
What this covers
- Meta and Google advertising for bespoke and craft brands
- Campaigns shaped to the brand’s goal — appointments, orders, launches, or tours
- Audience and creative strategy built around bespoke buying behaviour
- Performance management and reporting against business outcomes
How we do it
Paid is shaped around the brand’s specific goal. Booking flow ads work differently from collection launches, which work differently from trunk show targeting.
Audiences are built from real bespoke buying behaviour, not generic interest categories.
Creative reflects the brand’s voice and the way bespoke clients actually decide, not e-commerce templates.
Reporting measures what matters — appointments, enquiries, orders, fittings — not clicks or impressions.
What you can expect
- Ad spend that earns appointments, orders, or attendance — depending on the goal
- Audiences built from real bespoke buying behaviour
- Creative that reads as the brand, not as agency template
- Reporting focused on business outcomes, not vanity metrics
Take the first step
The Visibility Audit
Start with the audit.
Free, shaped around your brand. Identifies what’s working, what’s missing, and where to begin.